Activation
2025
Rooted in the theme of “Built Different,” the Invictus Games partnered up with ATCO to bring a bold vision to life with two immersive, interactive activations for the Invictus Games 2025 in Vancouver and Whistler, BC.
Campaign
2024
"An Era In Every Can", is anchored by a magnetic collection of custom cans with era-specific flair. By connecting the logos of three iconic eras, these cans represent 30 years of partnership.
Branding/Activation
2024
May 23 – The Women’s National Basketball Association (WNBA) announces its expansion to Canada by awarding Toronto the league’s first international team outside of the U.S.
Campaign
2024
Molson Coors and the Edmonton Oilers celebrated star captain Leon Draisaitl by creating a commemorative lager for the Stanley Cup Finals, renamed “Molson Drai”.
Hospitality/Activation
2024
As the title sponsor of the RBC Canadian Open, every year RBC creates a multi-dimensional brand presence through on-course activations, hospitality experiences, and large-scale signage.
Campaign/Activation
2023
Coors Light and the Toronto Raptors partnered up to encourage fans to embrace the Made to Chill mindset. With a 360 campaign, limited-edition merch drop and immersive pop-up experience, The Chill Fleece is designed to “Go from the Grind to the Game”.
Murals
2023
Patternized is a series of murals custom designed for the Humber College Lakeshore Campus F Building, by Toronto-based artist André Kan in collaboration with (2022/2023) students in the Advertising & Graphic Design, and Advertising - Art Direction programs.
Campaign
2023
Tune Into Your Feels is an advertising campaign to launch Lululemon’s first entry into the Canadian athletic shoe market. This project brief was given by Zulu Alpha Kilo for the Advertising & Graphic Design program.
Editorial
2023
KING Magazine is a Canadian skateboard magazine that focuses on local talent. This project is my 12-page editorial re-design of vol. 12 issue 1, featuring an interview with the skater on the cover, Nathaniel Dean.