Coors Light x Raptors: 30th Anniversary 2024
"An Era In Every Can", is anchored by a magnetic collection of custom cans with era-specific flair. By connecting the logos of three iconic moments, these cans represent 30 years of partnership. From the nostalgic purple velociraptor logo of the 90s, to the epic championship win of 2019, and cheering for today’s new season... each can is a tribute to a decade of history.
The campaign has two parts: the tease and “Can-Paign.” It includes an OOH-focused media strategy, public relations, an organic social media strategy, the limited edition cans.
Role & Contributions: Design, Digital & Print Production, Site Photography
“Can-Paign” roll-out including asset design & production across socials, OOH and MLSE sports arenas | OOH site photography
CD: Jacob MacDonald, Logan Broger
Sr. Designer/AD: Zack O’Toole
Jr. Designers: Natalie Grakovski, Ramby Nicole Magnaye
Client: Molson Coors
Agency: Wasserman Sports & Entertainment
Can Design: I’ve Got Dreams
Animation: Gimmick Studio
Audio: Cult Nation