NATALIE GRAKOVSKI


WNBA Toronto Launch 2024
May 23 – The Women’s National Basketball Association (WNBA) announces its expansion to Canada by giving Toronto the league’s first team outside of The United States of America. The launch was celebrated at a news conference attended by prominent Canadian leaders Justin Trudeau, Olivia Chow, Doug Ford, and NBA stars Scottie Barnes and Kyle Lowry.

Wasserman’s Creative + Content Team developed the brand identity, key visuals, social media strategy, web & print collateral, on-site decor, photo-op, PR stunt and community activation all within two weeks.

The temporary branding played a pivotal role in generating buzz and setting the stage for the team’s official introduction and future community engagement.

Role & Contributions: Brand Development, Digital & Print Production, Social Media
assisted in the comprehensive visual identity system | art direction & design of the photo-op at the event | design & production of print materials for the event and activations | designed social media assets

CD: Jacob MacDonald, Logan Broger
Sr. Designer/AD: Steve Barkley
Jr. Designer: Natalie Grakovski
Client: Kilmer Sports Ventures
Agency: Wasserman Sports & Entertainment

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