h2o brand guide
Branding/Packaging Project
h²o is a fictional brand that sells alkaline spring water, using a logo created with the Quadradius Method of design.
Roles
Brand Identity
Copywriting
Web
Packaging
Tools
Illustrator
Photoshop
This project's main challenge was using The Quadradius Method of design system to create a simple, practical corporate symbol . This Swiss method is much like building an animal with legos or tangram, using positive and negative space on graph paper.
I chose an elephant for the logo because of the animal's positive values. Elephants represent trust and honesty, which is important when deciding what to put in your body. h²o wants to be the safest, most reliable choice for your hydration. The company image is meant to echo a calm, refreshing and enlightened experience. The brand’s primary target audiences are health-conscious, independent consumers interested in wellness, and natural products.
v1. The original version in my first-year Design course in Humber College + my thought process to revisit after feedback:
v2. The revised outcome for structure and minimalism:
